Edinboro, Pa. – Edinboro athletics announced Influxer as their first official partner in the name, image and likeness space.
 
Influxer was founded in Dallas, Texas in 2022 with the goal of connecting student-athletes to the resources they needed to thrive in the NIL market. The company works with more than 500 universities around the country, offering student-athletes the chance to sell personalized merchandise with their school's officially licensed branding.
 
"The NIL landscape is constantly evolving and working with Dr. Katherine Robbins and the administration has been an amazing opportunity to see the vision they have for PennWest Edinboro providing great options through Influxer for their student-athletes," said Influxer Vice President Keith Miller. "They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."
 
In addition to creating a personal store space for each student-athlete, Influxer is also committed to providing student-athletes with the education required to succeed in this new environment.
 
Once an Edinboro student-athlete has opted into the store, fans will be able to find the new apparel at the official Edinboro Influxer store as well as on the student-athlete's own personal store.
 
"We are excited to partner with Influxer to provide our student-athletes a starting point in the NIL space," said Dr. Robbins. "It will greatly benefit our student-athletes to not only start their NIL journey, but also to have access to the resources that Influxer provides as they grow their personal brands."